Comments on things relating to social media-directly or indirectly...mostly with a business focus but always media and art theory infused.
July 26th, 2012
“The evolution of the Internet and social media has, no doubt, disrupted traditional public relations and marketing.”
You can say that again - Globe and Mail. The old guard doesn’t know what hit them. Social media is about 5 years old, yes,that’s only five fingers on one hand old, and it has, as a communication channel, for the people by the people already transformed the world. While technology businesses have been active in the creation of this new medium for communications, businesses, for the most part, have remained smug - guided no doubt, by the “naysayers” of old media Marketing in thinking that it is some sort of “fad” that will soon pass…
Ironically, the word “advertising” is not included in the first two paragraphs of this blog by the Globe and Mail. Advertising for the most part is dead - with the exception of Google and FB ads. Most Canadian businesses have yet to realize the significance of social media and the impact that it is having on how you find, qualify and build relationships online and ultimately ensure that your business remains sustainable over the next decade.
It is kinda funny to see an article in the mainstream media, the Globe and Mail, attempting to explaining the difference between old media and new….as this is exactly what I have been trying to clarify to my potential clients for the past 5 years. Thank God I studied McLuhan, Canada’s master of media theory and was able to recognize the effects of this new media on our business culture in advance. Now I know how to lead an array of bewildered clients through the maze of confusion and misconception about social media. I am grateful for all that I have learnt and would love to share it with you if you are struggling to figure it out. I know the Hidden Ground of Media like the back of my hand!
See on theglobeandmail.com
July 13th, 2012
July 13th, 2012
If 80% of Online Users engage in Social Media how many are your potential clients? « hiddenground.net
Check out these stats!
See on hiddenground.net
July 11th, 2012
Hope this trend continues. Having gone to Design/Art school I now find myself working as a Social Media Consultant to Businesses and still get the “look” when they find out that I have a creative (i.e. crazy) background… Love how this article states:
“Design thinking uses close, almost anthropological observation of people to gain insight into problems that may not be articluated yet” Yep, that sounds like social media all the way!
See on online.wsj.com
July 2nd, 2012
“The time has come,” the Walrus said,
“To talk of many things:
Of shoes—and ships—and sealing-wax—
Of cabbages—and kings—
And why the sea is boiling hot—
And whether pigs have wings.” - Lewis Carroll
See on theverge.com
June 30th, 2012
It’s hard to believe that while I continue to educate Alberta Business on adopting social media as their prime marketing focus….the elephant in the room is mobile which is growing at a furious pace as made clear in this blog. Frankly — most business sites in AB date back at least a decade and are not even social ——little lone mobile! Clearly, I have my work cut out for me…Happy Canada Day!
See on mobilesyrup.com
June 26th, 2012
“The necessary and sufficient conditions for this evolution are now in place — broadband, real names and tablets are the three horsemen of this New New Web. As consumers, entrepreneurs and investors, we should get used to the fact that the online economy is increasingly blurring with the offline economy, and in the limit, that distinction will disappear.” This is so true even from the persepctive of the small retail business who still has a cost structure based in Sales and Marketing in order to reach its target demographic - try as you might old media just does not cut it anymore….who reads papers, watches TV and listenes to the radio like they used to? Most folks can’t wait to get online and network and if a business can be found on the major networks they have a chance of interacting PROVIDED they know how to add value to the conversation!
See on allthingsd.com
June 5th, 2012
March 29th, 2012
March 29th, 2012
Copyright issues abound but few talk about the “appropriation” of white of other cultural identities and using for commerical means without consent.